Hiring vs. Recruiting

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At the risk of sounding like a broken record and quoting from my favorite business author/philosopher Seth Godin yet again, here is what Seth has to say about the difference between recruiting and simply hiring:

Hiring is what you do when you let the world know that you’re accepting applications from people looking for a job.

Recruiting is the act of finding the very best person for a job and persuading them to stop doing what they’re doing and come join you.

If you take only one thing away from that quote, it’s that there is a BIG difference between hiring and recruiting. I think that this distinction may be the most important reason that employers and savvy job seekers reach out to recruiters as a component of their job search.

Law firms and in-house legal departments realize that the job market is significantly better than it was even at the beginning of the year, and to see the very best candidates for a position, they need to utilize a recruiter to expand their candidate pool.

Placing an ad simply lets the world know you are accepting applications. You need to PERSUADE someone to join you. That ability to position your opportunity vis-a-vis a candidate’s currently job is a key role of the recruiter. They need to be able to make the case to the candidate why a candidate might be better off leaving their job for a new opportunity, and that sometimes is a tough thing to do.

Ads, website postings, tweets and other traditional ways of announcing openings rarely have the ability to persuasively “sell” an opportunity. That’s what top recruiters do every day.

In short, if you are an employer looking to fill a position and you can’t show that your job is one worth quitting for, you will never have the deepest candidate pool to choose from until you are able to reach candidates and EXPLAIN why your position is such a great opportunity.

About Craig Sandok

Craig is a legal recruiter with over twelve years of experience placing attorneys with top law firms and corporate in-house legal departments. Craig is a graduate of Syracuse University College of Law. After law school he practiced as a commercial litigator both in New York and Minnesota before entering the legal recruiting field. Craig has been active with various bar associations and has been recognized for his commitment to promote social justice and awareness for the need for pro bono work. Craig is also a frequent speaker on legal staffing trends and is often quoted in legal-related media on legal staffing issues.
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